Cook Well - card view front.png

Cook Well from Waitrose

Role: UX Copywriter
Remit: Redesign and rewrite the recipe cards for the meal kit delivery boxes.
Challenge: Get a lot of information onto a relatively tight space, make the instructions easy to follow and the design visually appealing.
Solution: I worked with stakeholders, chefs and designers to make the cards attractive and simplified the step-by-step cooking methods. I also provided information on how to store ingredients and how to recycle the packaging when finished.

Cook Well - card view front 4.png
CWW - card - welcome 8.png
Cook Well - card view back 3.jpg