Role: Copywriter / Senior Web Producer Remit: Build a responsive site to amalgamate John Lewis Insurance, Partnership Card, Foreign Currency and International Payments. Challenge: To convince stakeholders that masses of information merely confuses customers and that a streamlined journey and navigation is more likely to increase sales. Solution: I worked closely with senior stakeholders and a project team comprising marketing and operational leads, editors, designers, UX consultants and testers. I made sure I fully understood stakeholders’ requirements and offered solutions where possible. It was a solid, collaborative process throughout and the site was delivered on time.